Calculated
A comprehensive revenue, capacity,
and pricing spreadsheet for tiny businesses
True Story: When I started my coaching business, I didn’t know much.
I didn't know how…
much money I had to make in my business, save for taxes, or how much to take home,
to split my hours between client work, marketing, and working “on” the business, or
many eyeballs I needed to see my offers each month.
All this not knowing left me confused as hell and working wayyy more than I’d like to.
Whether you’re starting out or not, it’s okay.
You're not alone.
I followed lots of advice out there about how to set my prices.
But everything changed when I stopped charging my "worth" (aka random numbers) to my services.
When I had real data to back me up…
I started feeling confident sharing my prices with potential clients,
I started signing more clients, and
finally began hitting my revenue goals!
“I just went through calculate and wanted to tell you it was very well done.
You took a lot of pieces from “all over the place” and put them into a very concise spreadsheet!”
Hi, I’m Becca!
Data and spreadsheets stir up joy deep in my belly. I’m a Virgo and ex-engineer after all.
Even though I love numbers, my anxiety around charging for my services fogged my brain up.
After months (cough, or years) of confusion, I realized that I needed to go back to basics and take the guesswork out of business.
This spreadsheet is the exact one I created for myself years ago, and still use to this day.
Calculated is here to make numbers fun, grounded, and accessible.
And especially for the folks who aren’t a numbers-weirdo like me.
Want a business that allows you to work a few days a week while making enough money to feel safe?
“Calculated takes all the guesswork out of pricing!
I understand pricing in theory but executing the actual math is not my strong suit. Leave it to former engineer and spreadsheet wizard Becca to make a tool that makes it easy to base your business on facts, not feelings.”
Ground yourself in the real data.
Make a sustainable living from your tiny business.
Calculated will help you determine your…
Monthly & Annual Revenue:
Know how much you need to take home each month?
Great, from just this one number Calculated will show you how much to save for taxes, spend on expenses, save, donate, and total business revenue needed.
Weekly & Monthly Working Hours:
Calculated gives you an estimate on how much time you have for client-facing work, marketing + sales, and business-building activities based on how much YOU want to, or can, work every week.
Pricing Your Services:
Based on a single offer, 3 offers, or a coaching package...calculated will show you what to price it at to reach your monthly revenue numbers.
Audience & Conversion:
Based on industry averages, you'll be able to see how many eyes you need on your offer every month.
These numbers will help you make clear and
confident decisions about your most precious resources.
Get your foundational numbers in 30 minutes or less.
(And have fun with it.)
Financial exchange: $33.
Digital Product includes: a Google spreadsheet with pre-built calculations and comes with short step-by-step video walkthroughs