Calculated: Right-sized revenue, capacity, and pricing spreadsheet for tiny businesses
Stop overworking & start making enough money
Making enough money shouldn’t require exhaustion, overbooking, or charging prices that don’t sit right with you.
Most pricing advice is disconnected from the realities of being a human running a tiny, values-driven business.
We’re pushed toward arbitrary industry standards ($20K months???), endless scaling, or ‘charging our worth.’ As if human worth could ever be measured in dollars.
The online business world has made us forget money basics.
That’s exactly why I created Calculated.
A comprehensive yet simple-to-use spreadsheet designed for tiny service-based businesses to find their right-sized revenue, capacity, and pricing.
If you’re a tiny, service-based business owner, and you’re constantly asking yourself:
Am I charging enough?
How much do I need to work to meet my revenue goals?
Can I afford to take a break without hurting my income?
Calculated will answer these questions, once and for all.
Becca Looking off to the distance
Ground yourself in the real numbers. Make a sustainable living from your tiny business.
My dream for you—and all of us self-employed folks—is to…
Set prices that honor your energy, capacity, and needs. No overworking.
Make slow, informed decisions about spending (no more impulse $987 courses!)
Feel confident your pricing works for both you and your clients.
Trust your revenue goals are realistic and support what matters (yes, including saving + traveling!)
Know exactly how much work you can take on without burning out.
Feel empowered to adjust your rates as your business and the economy shift.
Look at your numbers without dysregulation or avoidance.
And, of course, make enough money to feel content.
When you're in relationship with your numbers, all of that is possible for you.
“Calculated takes all the guesswork out of pricing!
I understand pricing in theory but executing the actual math is not my strong suit. Leave it to former engineer and spreadsheet wizard Becca to make a tool that makes it easy to base your business on facts, not feelings.”
“As a Pisces, I turn to Becca’s Virgo genius and engineering background for analytical tools.
Calculated is exactly what I wanted: Its precision and efficiency save me time when crunching numbers. It’s a spreadsheet I’ll use again and again”
Real-life example!
Let’s say you need to bring home $60,000 each year while working 20 hours per week.
With Calculated, you’ll input your financial situation, availability, and services to see exactly how to price your offers and how many clients you need. Calculated would tell you things like:
You could spend $875 on monthly expenses.
Your minimum hourly rate needs to be at least $125.
If your main offer was a 3-hour VIP Day, you’d have to charge at least $580.
Hi, I’m Becca Rich—your resident Virgo, engineer, & spreadsheet wizard.
I want us all to make enough money to feel safe without overworking.
For years, I followed lots of advice out there about how to set my prices. I never made enough money.
When I went back to basics (aka science-backed financial theory) and calculated the real data to back me up…
I no longer felt wobbly sharing my prices with potential clients
Which helped me start signing a lot more folks
Then I miraculously began to hit my revenue goals
All while working the amount of time my capacity allowed.
After years of confusion, I put the exact spreadsheet that is Calculated together so I could finally figure out my pricing. I regularly come back to it and experiment.
Whether you’re starting out or not, Calculated is here to help tiny, thoughtful business owners like you make numbers fun, grounded, and accessible.
“I just went through Calculated and wanted to tell you it was very well done.
You took a lot of pieces from “all over the place” and put them into a very concise spreadsheet!”
Clarify your foundational business
numbers in 30 minutes or less. And have fun with it.
What’s included:
A Magical Google spreadsheet template with pre-built calculations that’ll help you…
Figure out how much to pay yourself each month, spend on expenses, and save for taxes, profit, and to donate.
Show you how to balance time spent between client work, marketing, and working on the business.
What to price your services at to reach your monthly revenue numbers.
5 micro-videos that hold your hand through each step
Student-only Facebook group to ask questions and get support
BONUS video: How I personally price my digital products
Everything is laid out for you—no spreadsheet skills are required.
Just plug in 4-5 numbers and out comes clear results you can play around with until it feels good to you.
Financial exchange: $33.